MICE in Belgium: how Waffles ’n Beer brings teams together through taste, fun and authentic local experiences

Within the MICE landscape, companies are increasingly looking for experiences that genuinely connect people. Not a standard tour, not a formal meeting escape, but something that relaxes teams, inspires them, and leaves a warm impression.

At Waffles ’n Beer, we welcome groups from Belgium and abroad every day who are looking for a unique group activity in Bruges, Ghent or Brussels. Many well-known companies have already chosen our workshops, including Amazon, Deutsche Bank, Decathlon, KBC Global Services, Daikin Europe, Barco, Domino’s Pizza, Vandemoortele, Agristo, DHL International, Ghent University, Vlerick Business School, Baker & McKenzie Amsterdam, the City of Nieuwpoort, Orac NV and Studio Rotate.

Companies from all over Europe appreciate the same thing: an experience that doesn’t feel forced, but truly brings people together.

Why companies choose a culinary experience in Belgium

Belgium has a strong reputation as a culinary destination. In our earlier blogs, you can read how popular our beer tastings in Brussels are, or how quickly teams relax during our cooking workshops in Ghent.

For business groups, these activities work so well because:

• people collaborate without pressure
• everyone participates on equal footing
• the Belgian atmosphere kicks in instantly
• teams loosen up within minutes

A topping that flies everywhere or a waffle that gets a little too brown. It’s exactly those spontaneous moments that spark connection and laughter.

Team-building activities that truly work

1. Baking waffles together

Our Brussels waffle workshop has been a business favourite for years. In Ghent, you’ll see how colleagues naturally start working together while preparing the batter and discovering toppings.

The power lies in the simplicity. Anyone can join, and the atmosphere becomes warm and relaxed in no time.

2. Beer tastings with a Belgian twist

For groups looking to elevate their experience, our beer tastings in Ghent and Brussels are the perfect complement to the workshop. In both cities, you taste three carefully selected Belgian beers, including our very own Bak’d Blonde, created to pair beautifully with the warm, airy waffles you bake yourself.

You’ll discover how each beer enhances different toppings, from a refreshing geuze with fruit to a rich trappist paired with chocolate. It’s an accessible and delicious experience that international teams especially love as a playful introduction to Belgian beer culture.

3. Chocolate workshops as a flavourful group activity

For companies looking for something creative, our Chocolate ’n Beer workshop is a real hit.

As highlighted in our article on bachelor and bachelorette activities, participants are always surprised by how fun and accessible praline-making is, especially when combined with beer pairing.

Everyone leaves with a box of homemade chocolates and a big smile.

Catering options tailored to business groups

More and more companies combine their workshop with catering. We offer:

• dessert tables with mini waffles, chocolate, fruit and toppings
• curated selections of local Belgian beers
• alcohol-free options like mocktails, lemonades and hot chocolate
• private venue catering for receptions or end-of-day moments

This way, your workshop becomes a fully rounded corporate event.

Why MICE organisers appreciate Waffles ’n Beer

1. Prime locations in Bruges, Ghent and Brussels

   Strategically located and perfect to combine with city walks or other program elements.

2. Suitable for groups of 6 to 40 people

   Ideal for international teams and diverse groups.

3. Authentic Belgian experience

   Waffles, beer, chocolate and warm hospitality. No rigid script, just genuine interaction.

4. Hosts who make a difference

   Reviews often mention our welcoming atmosphere. One cooking workshop in Ghent put it perfectly: “It felt like we were in our own home kitchen.”

5. Fits seamlessly into any MICE program

   Before, during or after a conference, meeting or corporate day.

Ready for a culinary group experience they’ll remember?

Whether you’re welcoming an international delegation, thanking your team or planning a creative break during a conference, Waffles ’n Beer offers a warm, delicious and memorable experience.

👉 Book your group activity in Bruges, Ghent or Brussels

and give your participants a true taste of Belgium.

👉 Want a tailored proposal with catering included?

We’re happy to help.